project background
Fotonico is a cannabis delivery app that aims to provide a convenient, reliable and secure way for customers to browse and purchase legal cannabis products in Italy. The app offers a variety of products and detailed information to help customers make informed decisions. With the increasing legalization of cannabis in Italy, Fotonico meets the growing demand for safe and efficient cannabis delivery.
design goal
Create an efficient, user-friendly and compliant app for ordering legal cannabis products in Italy, with visually appealing design, easy navigation, accurate product information and customer reviews.
my role
Market research, UX, UI
duration
Jul 2022 - Aug 2022
research
italian market
The cannabis market in Italy has experienced significant growth in recent years. In 2021, there were an estimated 10,000 workers in the cannabis industry, but by 2022 this number had risen to 60,000. This growth is driven by the increasing legalization and acceptance of cannabis for both medical and recreational use in Italy. Additionally, the number of Italian companies active in the cannabis market has also risen significantly, with over 3,000 companies now operating in this space. This trend is expected to continue as the market continues to evolve and mature. The cannabis market in Italy is becoming a more and more significant sector of the economy and with the rise of legal cannabis, it will also bring more jobs and revenue to the country.
global impact
The global cannabis market has been experiencing significant growth in recent years, with North America leading the way. Starting in 2020, the market has grown more than 60% each year, with companies such as Dutchie, a leading platform for cannabis delivery in North America, receiving substantial investments, such as over 600 million dollars. Furthermore, the European cannabis market is expected to see even more growth in the coming years, with a projected value of 25.8 billion dollars by 2027 and a growth rate of 33.5% annually. This rapid expansion of the cannabis market presents a significant opportunity for companies like Fotonico to establish themselves as leaders in the field. With the increasing legalization and acceptance of cannabis in Italy, the time is right to create a convenient, reliable and secure delivery service for legal cannabis products in Italy and capture a portion of this rapidly growing market.
wireframes
The wireframes for Fotonico are an important part of the design process that provide a structural blueprint of the app.
mockups
The mockups designed for Fotonico effectively depict the user journey of the order process. The mockups showcase the ease of use of the app, with a clear and intuitive navigation that guides the user through the various stages of the ordering process.
logo design
The Fotonico logo is a design that utilizes the representation of a photon in motion. The concept of a photon, which is a particle that carries electromagnetic force, is the inspiration for the company's name "Fotonico". Additionally, when the logo is presented in a vertical position, the motion of the photon creates a resemblance of the letter "f", which creates a connection between the company's name and logo. The design is simple and modern, the choice of the photon is to represent the speed and efficiency of the delivery service.
pitch deck
As the UX designer of the Fotonico project, I have designed a comprehensive pitch deck that effectively communicates the key aspects of the app and the market opportunity it aims to capitalize on.
conclusion
In conclusion, the Fotonico project is a promising venture that aims to provide a convenient, reliable and secure delivery service for legal cannabis products in the Italian market.
The project background highlights the growing demand for safe and efficient cannabis delivery in Italy as well as the increasing legalization and acceptance of cannabis in the country. The design goal focuses on creating a user-friendly and efficient app that streamlines the process of ordering and receiving legal cannabis products. The global growth of the cannabis market, particularly in North America, presents a significant opportunity for the Fotonico app to establish itself as a leader in the field. The mockups and wireframes designed for the app effectively depict the user journey of the order process and provide a clear and accurate representation of how the final app will function for the customers. Overall, the Fotonico project is well-positioned to succeed in the rapidly expanding cannabis market and provide a valuable service to customers in Italy.